Why use direct-mail marketing?

In a sentence: To promote your product or service to a targeted audience in a timely and cost-effective manner.

Reaching the right audience

Relevance is key in ensuring the greatest return on your investment, and direct mail makes it possible. With the best possible database being used for your specific industry, you can tailor your message to meet the specific needs of your prospective customers.

Long Lasting

Direct mail begins speaking your message as soon as it’s pulled from the envelope, but it doesn’t stop there. The right message winds up on message boards and refrigerator doors, giving them more visibility and “shelf life” than regular direct-mail. And with the affordability of full-color printing and graphic design these days, you can create a pinup-worthy masterpiece for little more than the price of a stamp.

Works with the Web

Direct-mail and the Internet make a perfect marketing match. The mailer tells your prospects about your website and makes an offer to get them there (like free information). Once at your site, they can learn more about what you’re offering. This also pre-qualifies your prospects, because only those truly interested in your product or service will visit your site.

Cost Effective

Even small businesses can afford to advertise by direct mail. The creative and printing costs are nominal compared to a newspaper/magazine advert, where there is always going to be the vast majority that are not looking specifically for your product or service.

Versatility

Direct mail has as many marketing uses as the marketer has imagination. They can be used as coupons, new product announcements, event reminders, thank-you cards, buyer follow-ups, special offers, quick-reference guides, and a host of other applications.

DIRECT MAIL MARKETING